RN.

Hi, I'm Raman

AI content strategist focused on the rules behind better content — system prompts, evaluation frameworks, content infrastructure, product collaboration, and growth-minded storytelling.

Brands I've worked with

Experience across AI content systems, product storytelling, lifecycle infrastructure, and growth.

Avalara
Soroco
Meesho
Wipro

Selected case studies

Built to match an AI Content Strategist role: prompt logic, evaluation frameworks, back-end content systems, product and UX collaboration, regional strategy, and discoverability.

System prompts & AI content workflow

System promptsWorkflow logicICP inputsAPAC GTM

I co-built a proprietary AI content workflow for APAC revenue marketing. This is my closest match to a role that needs someone to write the rules behind AI-generated content — system prompts, theme-identification logic, structured inputs, and workflow design that improved first-draft quality.

Problem

The team needed faster content creation without sacrificing relevance, structure, or quality.

What I did

Worked on prompt structure, role-based workflow logic, and the editorial baseline that made AI outputs more usable, more on-brand, and easier to review.

Back-end content infrastructure

LifecycleDecision treesContent opsCross-functional

I led the redesign and centralization of onboarding content across 8+ Avalara products, building one clearer source of truth for welcome journeys, decision logic, ownership, and reusable content infrastructure that teams could actually maintain.

Problem

Onboarding content lived across too many teams, docs, and tools.

What I did

Built a structured hub, aligned PM, UX writing, editorial, legal, and ops stakeholders, and defined the logic, rules, and ownership behind the journey.

Regional strategy & growth planning

ICPSegmentationMessagingRegional GTM

I authored an integrated APAC content and messaging strategy built around ICP clarity, regional segmentation, and awareness-to-adoption planning across key markets. This is the work that best shows annual strategy thinking, regional alignment, and growth-focused content planning.

Problem

APAC needed sharper audience definition instead of one broad content approach.

What I did

Defined ICPs, regional storylines, and a clearer framework for campaigns, briefs, enablement, and performance-oriented planning across markets.

Growth, discoverability & iteration

SEOOrganic growthLinkedInPerformance

Across Soroco and Meesho, I worked on visibility problems through SEO, social content, and product-adjacent storytelling — from ranking #1 for “process mining” to scaling reach, followers, and content performance signals.

Problem

Strong stories were not always discoverable or consistently told.

What I did

Built search-focused content, social systems, and clearer story frameworks tied to discoverability, iteration, and measurable reach.

Voice, quality & product storytelling

Voice & toneGovernanceProduct orgShort-form video

I like working where content meets structure — voice systems, editorial standards, evaluation thinking, product storytelling, and reusable frameworks that make quality easier to scale.

How I work

Cross-functionally with product, UX writing, legal, editorial, operations, marketing, and product-adjacent teams that care about clarity.

Why it matters

Good content gets stronger when the system behind it is easier to understand, maintain, and tune for tone, quality, and consistency.

Hey, I’m Raman.

Equal parts developer and content strategist. I like building the systems behind clear content — prompts, journeys, frameworks, and the rules that make quality easier to scale.

8+Years across content, growth, and lifecycle work.
3Core lanes: AI systems, lifecycle, and growth.
∞Curiosity for better structure, clearer messaging, and cleaner workflows.